July 07, 2004

July 7th Clinic Notes

NOTES:

We will be adding notes here throughout the conference. Please refresh this page when instructed to do so.

Test Site A - PPC and Natural Search Traffic – May 2004
  Original Page Optimized Page
Unique Visits 2,176 2,223
Orders 73 96
Path Conversion Rate 3.35% 4.32%
Average Order $75 $75
Total Revenue $5475 $7200

CanonDigitalCamcorder
Order it now for delivery in 3 days
Orders over $199 ship free!
Crutchfield.com

URLs:

  1. http://www.google.com/search?q=canon+digital+camcorder&hl=en&lr=&ie=UTF-8&start=10&sa=N
  2. http://www.adorama.com/catalog.tpl?op=itemlist&cat1=Digital&cat2=Cameras%20%26%20Accessories&cat3=Digital%20Cameras&feature1=canon
  3. http://www.adorama.com/catalog.tpl?op=itemlist&cat1=Video&cat2=Camcorders%20/%20Video%20Cameras&cat3=Camcorders%20%26%20Digital%20Video%20Cameras&searchinfo=camcorder&item_no=8
  4. http://www.pricegrabber.com/search_getprod.php?masterid=1985540&blsrt=1
  5. http://www.buy.com/retail/product_jump.asp?sku=90136333&SearchEngine=PriceGrabber&SearchTerm
    =90136333&Type=PE&Category=Elec&dcaid=15890
  6. http://www.crutchfield.com/S-DOUF9bDPTcx/cgi-bin/prodsearch.asp?Search=CANON+DIGITAL+CAMCORDER
  7. http://www.digitaletailer.com/shop/product.aspx?ref=pricegrabber&sku=ZR90
  8. http://www2.buydigitaldirect.com/shop/product.aspx?ref=pricegrabber&sku=ZR90
  9. http://www.shopharmony.com/product.asp?file=PRICEGRABBER&i=CANS1IS

BIO:

Dr. Flint McGlaughlin

The Marketing Experiments Journal is published by Digital Trust Inc. (DTI). Dr. Flint McGlaughlin is the Director of DTI.

Dr. McGlaughlin is a pioneer in strategy and communications. His primary research is focused on discovering the most effective means to market intellectual assets across the Internet.

Dr. McGlaughlin has advised more than 1500 companies including, AT&T, The Federal Reserve, Pitney Bowes, and Merrill Lynch. He has conducted over 2000 hours of keynote speaking. He has directed the development of more than 20,000 web pages.

Dr. McGlaughlin currently serves as the Co-Executive Producer of the new FOX Family series: "Courage" - hosted by actor Danny Glover. He also serves as a senior advisor or board member to twelve growing companies, and four charitable foundations.

His writing and television production activities have, thus far, won two Tellys, an Edwin Murrough, and an Emmy.

Dr. McGlaughlin is quick to acknowledge that the research at MEC is largely dependent on the intense, focused efforts of the Lab's Leadership Team.

Posted by c.rainer at July 7, 2004 10:28 AM